It instantly makes the viewer expect exciting entertainment, a fun filled storyline, and a memorable experience. The text is Walt Disney’s signature and the typography is simple, curvy, and cheerful. It is a fun, decorative script with a fairytale castle as a backdrop and shooting star curving atop it. The logo looks exactly like the one you’re thinking of right now. “Mickey Mouse is to me a symbol of independence.” There is only one way to go about explaining the logo used by the company – in the words of Walt Disney himself: When these doors open, we got to make a very first impression.” – Mickey Mouse The Walt Disney Company is providing a holistic, memorable, and attractive brand experience through motion pictures, animations, theatrical and musical performances, vast media networks, interactive websites and games, toys and other merchandise, and the huge set up of recreational parks and resorts all over the world.ĭisney’s empire is the sum of a brand experience design, from which many of us can learn a lot. Other than making amazing cartoons and animations, the colossal entertainment and media enterprise has upped their game.
“Oh! All they ever told me about love was a lie?”Īfter decades of struggle with the entertainment industry to satisfy consumers, Disney has achieved the perfect recipe to fully enchant the world in as many ways as possible.
That was just the beginning of our Disney’s brand experience. We were captivated, our imagination bedazzled by Winnie the Pooh, Oswald the Lucky Rabbit, Donald Duck, Goofy, Sleeping Beauty, Cinderella, and dozens of other characters. The lessons on unconditional love learnt from the story of friendship between a little girl and the most wanted alien – Lilo & Stitch. Remember how your childhood was surrounded by lovable characters from Disney animations? All the hours we spent watching the adventures of Mickey and Minnie Mouse.
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