His dad, wanted him to stick with a stable job for a stable income. It should hurt when you’re discouraged from doing the things that you love. Knight also shared he had a hard time selling encyclopedias but was enthusiastic when it came to selling shoes. When asked what his company was, he blurted out “Blue Ribbon” after the blue ribbons he received when he was still racing. When he finally traveled to Japan, he pitched Onitsuka for the rights to sell even when he didn’t have a real company. The shoes didn’t leave Phil Knight’s mind even after graduating from university. No days off for the passionate! Find Your Passion He hustled every evening and on the weekends. That way, if Nike failed, he always had a steady source of income. This pretty much agrees with Cal Newport’s advice on doing what will get you food on the table first and then specialize later when you have the money. He only quit when the growth of his profits exceeded his income. Phil had to work as an accountant as his main source of income. You never expect to get rich at the outset of a business. Have a Steady Source of Income First Before Going All In Bill would later on lead the design of Nike’s shoes and test them with his athletes. Bill loved the shoes and offered to partner with Phil Knight. When he received the first few pairs, he sent his university running coach Bill Bowerman a couple. There were delays in the shipping of the shoes. Partner With People More Knowledgeable Than You After graduation, he managed to persuade Onitsuka Tiger of Japan to let him sell their shoes in the US. It was his business project for school but his group mates shrugged off his idea. He figured Japanese shoes would be a hit in the United States pretty much like what happened in Europe. Phil Knight was a student when he started to think about selling running shoes. Believe in Yourself Even When No One Else Will How do you compete with them? We’ll dive right in on some of the key points I read from Shoe Dog. I mean, how do you even start a shoe company let alone expand to new products that all the celebrity athletes come to love? How’d Phil Knight build Nike into a powerhouse athletic company? I’m sure there were other more popular shoe brands back in the day. I made it a point to read and have takeaways from entrepreneurs I look up to. It’s practically the story of Nike’s rise to fame. I’ve always loved Nikes since childhood so reading the book “Shoe Dog” by Phil Knight is a must-read for me.
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